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Entrepreneurship

Newsletter Seasons

Liked Advice for newsletter-ers by Robin Sloan (Robin Sloan)

A tiny bit of forethought, some cautionary design.

A personal email newsletter ought to be divided into seasons, just like a TV show.

Here’s what you get from the nomenclature, the metaphor, of the “season”:

 

a sense of progress: of going and getting somewhere.

an opportunity for breaks: to pause and reflect, reconfigure.

an opportunity, furthermore, to make big changes: in terms of subject, structure, style.

Constraints are helpful. So is going into a project knowing that it will end and loosely when that happens or what it looks like. Predefines an ending or at least an opportunity for one. I like this approach.

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at tracy.durnell@gmail.com. She/her.

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