Entrepreneurship Getting Shit Done Work

Minimum Viable Creativity

Bookmarked Minimum Viable Creativity by Ryan Mulholland (

It’s tough to be a creator.
It’s even tougher to do it consistently. The hurdles to creation are many and the way around is usually the hardest route. The sight of others’ success in public weighs heavy like an anchor keeping us from going anywhere.

“To remove pressure at the start, aim for minimum viable creativity (MVC).


Minimum Viable Creativity: The creative process that allows you to produce quicker and collect the maximum amount of validated learning from your audience with a lower barrier to production.”
— Ryan Mulholland

“Your work should contain pieces of each level on the pyramid above. Producing with only the foundation won’t create a feedback loop that pushes you onward and upward…Value sits at the top of the pyramid and should be the North Star benchmark in determining that you’ve created something ready for production.”

— Ryan Mulholland

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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