Lifestyle Society

Trophies of Domesticity

Liked How KitchenAid and Le Creuset Took Over Millennial Kitchens by Amanda Mull (The Atlantic)

For many young Americans, stability and sophistication look like a KitchenAid mixer.

My excitement at trying a new hobby was somewhat tempered by the vague indignity of admitting that I, too, am part of a group to which luxurious lifestyle products can be predictably sold.

I’m in this and I don’t like it.

“Now it’s ‘I want to try and make donuts this weekend, because I’ve never made donuts at home,’” Collier says. “That might be the only thing they cook for a month, but that’s pretty ambitious.”

Marketers love to talk about how Millennials want “experiences, not things,” which belies the fact that experiences usually require tools.

Cooking as hobby more than obligation.

The traditional markers of adult achievement have yet to click into place for many people in their 20s and 30s, which has required them to reimagine what stability in America might now look like…It’s no mistake that these status symbols—both the cookware and the food itself—are tremendously photogenic…Instagram is where young Americans go to perform domesticity.

Interesting to think about, I feel like that connects with my long-time interest in home decor blogs. While being reluctant to act traditionally I was nevertheless drawn to the idea of making my own home.

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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