The Internet

A Quieter Web

Liked The Quiet Web by Brian Koberlein (

On the Internet, you can’t simply move away from ads, because the modern web is ad-driven. There are countless posts about how to use ad-blockers and such to filter them out, but that just hides them. The web is so strongly centered around ad revenue that you feel their presence even when you don’t see them. Headlines bait you into clicking, even the topics are determined by what gets views. As a result, content is often loud and bombastic, sensational and superficial, because that’s what gets views. But buried in the twilight corners of the web there are sites that take a different approach. Together I would call them the Quiet Web.

While I don’t think there is a definition that universally applies, I’ve found a definition that works relatively well. Exclude any page that has ads. Remove them if they use Google Analytics or Google Fonts. Remove them if they use scripts or trackers. It’s a hard filter that blocks the most popular sites.

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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