Nearly every industry uses these words, but rarely do they mean what they signal. Language matters, and what you’re making is probably not content or even a community. Setting a constraint to avoid these words will sharpen ideas.
“[K]indred spirits operating in silos aren’t a community (yet!). What makes a successful shared activity is three things: it’s purposeful, it’s participatory, and it’s repeatable.”
“Calling the folks who download your app a community sounds a lot better than calling them users.”
“Lazy language is a sign that you don’t really know what you’re making or who you’re making it for.”