The Snowy Valleys is a land beyond time, where life moves to a slower, more considered pace. The identity is built around this idea of seasonality and time. The typeface draws inspiration from historical regional signage combined with the stencilling found on local produce crates. Imagery elevates out-of-license heritage illustrations that favour attention to detail and craft that can only be produced with ample time.
I like the combination of modern typography with vintage illustrations and playful typographic layouts. It stands out in place branding which often seems to be photo-focused. Feels classic while still fitting the 2020 aesthetic vibe. Branding and design by For the People agency.