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- Train the reviewers
- “Don’t try to boil the ocean” – do only what you can, don’t do it all at once, one piece at a time
- Make stuff you love, others will love it too
- Hold onto your creative vision despite direction from non-creatives
(I don’t love the trashing on the old creative – you don’t have to contrast how much better your stuff is by showing how bad the old stuff was, it should be good on its own.)