Art and Design

Adobe Max: Being Creative In-House

Watched Doing Great Creative In-House When the House Isn’t Creative from Adobe

Join the creative director at Cisco to learn how creativity can thrive at your non-creative company and how to leverage typically scarce resources.

  • Train the reviewers
  • “Don’t try to boil the ocean” – do only what you can, don’t do it all at once, one piece at a time
  • Make stuff you love, others will love it too
  • Hold onto your creative vision despite direction from non-creatives

(I don’t love the trashing on the old creative – you don’t have to contrast how much better your stuff is by showing how bad the old stuff was, it should be good on its own.)

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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