Join the creative director at Cisco to learn how creativity can thrive at your non-creative company and how to leverage typically scarce resources.
- Train the reviewers
- “Don’t try to boil the ocean” – do only what you can, don’t do it all at once, one piece at a time
- Make stuff you love, others will love it too
- Hold onto your creative vision despite direction from non-creatives
(I don’t love the trashing on the old creative – you don’t have to contrast how much better your stuff is by showing how bad the old stuff was, it should be good on its own.)
