Adobe Max: Type Trends

Explore recent type trends and their origins and learn which are just fast fashion and which reflect a new energy or a change in cultural attitudes.

tat* by Andy Altmann

Why Fonts Matter by Sarah Hyndman

minimalism
blobby fonts like Cooper – windsor “typographic banana bread of 2020” – nostalgia
curvy blobby serifs like P22 Mackinac and Souvenir
wavy fonts like Chee
ink trap type used at size or digitally so you can see the sharp gaps- trying to portray humanity?
angular serifs like medium’s new logo

Consider mood you want to evoke
Look for authentic overlaps between category expectations and brand uniqueness (or break out of category expectations)

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at tracy.durnell@gmail.com. She/her.