Adobe Max: Social Media in 2022

Watched Social Media in 2022: How Creators Can Thrive from Adobe

See how creators can thrive in the future of social media through connections on platforms like Instagram, TikTok, Clubhouse, and more that amplify and convert.

YouTube the top used platform by adults, followed by Facebook

LinkedIn news has 9 billion impressions but less than 1% of active users share content – undersaturated market – build community

Impact trends to expect in 2022:

  • inclusive content (not sure if she means showing diversity in design, or culturally diverse)
  • brand transparency – authenticity
  • social and environmental issues

Content trends:

  • short video
  • short form audio (inspired by Clubhouse)
  • personalized audio and visual (Adobe Rush to embed audio)

Center on empathy, listening, and community

Better analytics:

  • test copy with other visuals
  • check value for audience
  • use polls to get answers

Focus on cadence and quality over quantity

Adobe Spark + Premier Rush > repurpose content in many formats (e.g. video, carousel, quote graphic, infographic)

  • create assets in Adobe Spark, use Rush to use assets in video creation

(Presented by Nicte Cuevas – love her colorful look and design sensibility – that hot pink, sea green, and yellow is a fun combo)

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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