The brand that makes bullet points bare cool.
Part of the magic is that it’s not quite a voice. It’s more like a ‘format as filter’ that helps turn an individual’s voice into something recognisably ‘Palace’ without anyone having to do anything as try-hard as ‘write in a tone of voice’.
The examples are awesome. Love to see a brand commit to something that people outside their audience might find weird but is perfect for who they’re talking to.