Brand through bullet points

Liked Palace Skateboards by Nick Parker (Tone Knob)

The brand that makes bullet points bare cool.

Part of the magic is that it’s not quite a voice. It’s more like a ‘format as filter’ that helps turn an individual’s voice into something recognisably ‘Palace’ without anyone having to do anything as try-hard as ‘write in a tone of voice’.

The examples are awesome.  Love to see a brand commit to something that people outside their audience might find weird but is perfect for who they’re talking to.

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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