Episode 130 / It’s back to the archives this week for one of our most popular episodes. Jami and Sara share how they launch a book, covering tactics for low-, medium-, and high-budget launches as well as sharing beau·coup tips about what’s working for book launches right now.
Promo graphics really important for romance
Cover reveals are a big thing in romance
Can ask people to follow you on bookbub
Can ask other authors to do a newsletter swap, post a giveaway on their Facebook page, send them an ARC
Goodreads giveaway, librarything giveaway
Do paid promos in newsletters
Build your list even before you release a book
Fine to do a preorder even if you’re a new author — two weeks even, to give you the promo link to post early
Email your list with the first few chapters as a teaser and a preorder link
Can segment your list and send release reminders on different days
When first starting out, pick just 2-3 tactics to focus on
Advertising romance on Amazon successfully is $$$
Use your back matter effectively and be sure to update with each new release
