Planning a self-pub book launch

Listened Book Launch Plans: The Mega Episode (Reair) by an author from

Episode 130 / It’s back to the archives this week for one of our most popular episodes. Jami and Sara share how they launch a book, covering tactics for low-, medium-, and high-budget launches as well as sharing beau·coup tips about what’s working for book launches right now.

Promo graphics really important for romance

Cover reveals are a big thing in romance

Can ask people to follow you on bookbub

Can ask other authors to do a newsletter swap, post a giveaway on their Facebook page, send them an ARC

Goodreads giveaway, librarything giveaway

Do paid promos in newsletters

Build your list even before you release a book

Fine to do a preorder even if you’re a new author — two weeks even, to give you the promo link to post early

Email your list with the first few chapters as a teaser and a preorder link

Can segment your list and send release reminders on different days

When first starting out, pick just 2-3 tactics to focus on

Advertising romance on Amazon successfully is $$$

Use your back matter effectively and be sure to update with each new release

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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