Business Writing

Each email goes to one person

Liked Personal Publishing Principles — CJ Chilvers by CJ ChilversCJ Chilvers (CJ Chilvers)

Only one person is opening this email. Remember that. You are not a broadcaster. You are writing to one, individual reader. It’s never “Hey, guys!”

“Don’t call it a newsletter.” It’s a private email list.

What delights me about other personal newsletters: surprises, fun, odd and obscure links, lack of formality, hand-drawn or original/interesting images.

(Also on a meta level I appreciate writing out the philosophy for using each channel.)

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

Leave a Reply

Your email address will not be published. Required fields are marked *