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Political Commentary Society

The shifting baseline of normal

Shifting baseline is a known phenomenon in ecology that’s led to / accompanied complacency with the collapse of the salmon population, for example. I didn’t really think people would adopt a new baseline for wildfires and drought and flooding but I guess I should have expected it 🤷‍♀️ People *really* hate making changes to their own life — and admitting when things aren’t working — and they’ll accept a *lot* before they’ll acknowledge the need for drastic change.

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at tracy.durnell@gmail.com. She/her.

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