The “maxim of extravagance”

Bookmarked Generation Amazing!!! How We’re Draining Language of Its Power by Emily McCrary-Ruiz-EsparzaEmily McCrary-Ruiz-Esparza (

To attract attention, we submit to the “maxim of extravagance.” You really want people to see the taxidermied pig you just bought, so you tell your friend, “Man, this thing is incredible.”

semantic bleaching: when words are overused and wear out their meaning

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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