On the objectification of memories and a new “it” product.
In a way, this “famous recipe” was sponsored content. It was a remixing of products. These memories, this story of hers, was a personalization of capitalism, building a lore and culture around something bought.
But where this becomes a bit concerning is when…all of your memories are wrapped up in products, in stuff, in things that came-from-the-store.
To be American, to be of the twenty-first century, is to have no heirlooms but to own so many physicalized empty calories.
