Investing commercial products with personal meaning, building identity through brands

Bookmarked The Trend Report™: Memory Purchase by Kyle Raymond Fitzpatrick (The Trend Report™)

On the objectification of memories and a new “it” product.

In a way, this “famous recipe” was sponsored content. It was a remixing of products. These memories, this story of hers, was a personalization of capitalism, building a lore and culture around something bought.

But where this becomes a bit concerning is when…all of your memories are wrapped up in products, in stuff, in things that came-from-the-store.

To be American, to be of the twenty-first century, is to have no heirlooms but to own so many physicalized empty calories.

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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