Entrepreneurship Marketing

Marketing as gardening

Bookmarked Strategic Digital Gardening by Willa Köerner (Google Docs)

How could you treat your marketing as a digital garden you look forward to tending each day?

How could you treat your digital marketing as a luscious garden that your community wants to spend time in?

How could you treat your digital marketing as an ecosystem that you cultivate?

This is a different conception of digital gardens than I’m used to, but still an intriguing approach for marketing 🙂

Fertilize > plant seeds > harvest > cultivate > pollinate

  • For a given goal, identify seeds to plant in your community
  • Look for storytelling opportunities in work you’re already doing to help plant those ideas
  • “Plant flowers where you can see them” — think about places you already have good experiences online and how you could “privilege those spaces”
  • Consider what it feels like for people to walk through your digital garden, and why they’d like to visit

By Tracy Durnell

Writer and designer in the Seattle area. Freelance sustainability consultant. Reach me at She/her.

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