How could you treat your marketing as a digital garden you look forward to tending each day?
How could you treat your digital marketing as a luscious garden that your community wants to spend time in?
How could you treat your digital marketing as an ecosystem that you cultivate?
This is a different conception of digital gardens than I’m used to, but still an intriguing approach for marketing 🙂
Fertilize > plant seeds > harvest > cultivate > pollinate
- For a given goal, identify seeds to plant in your community
- Look for storytelling opportunities in work you’re already doing to help plant those ideas
- “Plant flowers where you can see them” — think about places you already have good experiences online and how you could “privilege those spaces”
- Consider what it feels like for people to walk through your digital garden, and why they’d like to visit
