Entrepreneurship Personal Growth

Overcoming fear and internalized norms to create a new routine

Replied to When your inbox owns you by Jenni Gritters (Mindset Mastery)

Luis would need to tolerate the anxiety of not addressing his email during those few hours, so we came up with some tactics: Listening to calming music, going on a walk, and repeating to himself: *I have the power to choose my routine*.

I could see his brain rewiring in real time: He no longer believed that his clients hired him because he was always available. He was starting to see that it was safe to wait a bit before responding. It was even safe, in some cases, to not respond to emails at all.

Entrepreneurship Marketing

Marketing as gardening

Bookmarked Strategic Digital Gardening by Willa Köerner (Google Docs)

How could you treat your marketing as a digital garden you look forward to tending each day?

How could you treat your digital marketing as a luscious garden that your community wants to spend time in?

How could you treat your digital marketing as an ecosystem that you cultivate?

This is a different conception of digital gardens than I’m used to, but still an intriguing approach for marketing 🙂

Fertilize > plant seeds > harvest > cultivate > pollinate

  • For a given goal, identify seeds to plant in your community
  • Look for storytelling opportunities in work you’re already doing to help plant those ideas
  • “Plant flowers where you can see them” — think about places you already have good experiences online and how you could “privilege those spaces”
  • Consider what it feels like for people to walk through your digital garden, and why they’d like to visit
Entrepreneurship Society Work

Swimming outside the lanes

Replied to lonely work is swimming alone in the ocean by Kening Zhu (kening zhu)

“everyone is swimming in lanes in a swimming pool,” he said. “and you’re swimming in the ocean alone.”

working alone as an artist; attempting to stitch together a life out of nothing – was a different kind of hard. I’d wake up lost, dazed, and overwhelmed — with existential dread: a mountain of plans and possibilities, but no guarantee of success – in the form of validation, recognition, or income. everything that I did could all end up being a waste of time: all my efforts could result in nothing.

Business Entrepreneurship Featured Relationships Society

Build a reputation instead of a personal brand

Replied to The personal brand paradox (

When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the precise moment we lose our freedom and autonomy.

But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project ourselves to be.

I think it’s interesting to look at personal brands through the lens of insecurity. I imagine many people think of it as “positioning” or storytelling, but underneath, those are needed if you’re afraid you won’t be enough on your own.

I think it can be helpful to consider personal branding as a form of self discovery, a tool to help determine what you want to do, but there can be a risk of self containment.

Entrepreneurship Marketing Writing

Newsletter course

Bookmarked NEWSLETTER CLASS by Marlee Grace (marlee grace on Notion)

Expanding the language of your practice, cultivating social expression through knowledge sharing, and leaning into the art of the email list

2 hours




Business models for entrepreneurs

Bookmarked 7 Simple Business Models For Small Business Owners by Tara McMullinTara McMullin (

This article will explain what a business model is and some common misconceptions about how they work. I will also explain 7 simple (and highly misunderstood) business models common in the small business space online. I’ll also share some thoughts on 2 simpler product-based business models. You’ll learn about their revenue potential, common marketing strategies, support, and more.

Packaged consulting is what I’m starting now:

A packaged consulting business likely has defined deliverables. But the deliverable is a knowledge product instead of the outcome of a service. Think a report or strategic plan rather than a website, copywriting, or brand suite.

I’ve had some ideas for courses in the past but I appreciate her points about needing to provide customer support, which I’m not interested in, and market it to a ton of people, which is also a lot of continuous work — and as I self-publish and promote my book, I’ll need to spend a lot of ongoing time marketing that.

I have some other product ideas, but I’ve left them on the back burner because I don’t have time or energy for creating and promoting those now.

Entrepreneurship Getting Shit Done

Goal setting considerations

Watched Watch this before you set goals for 2023 ✨ from YouTube

Watch this before you set goals for 2023.

Appreciate this reminder to pace myself in goal setting, and to consider what lifestyle I want and how I want to feel about achieving goals.

Right now I am hoping I have waded through the years of ineffectualness and pushing myself without a break, that I can finally publish the book I’ve been working on for years. Her points about dealing with trauma and prioritizing mental health rings true for me too.

Her explanation of pushing towards goals no matter what makes me think of land nav: you can shoot an azimuth for the destination and scramble cross country on a straight line even though it means climbing straight up a mountain, or you can take the gradual trail that cuts around the slope and is a longer distance but less exhausting and less dangerous.

Business Entrepreneurship Relationships

Introduce yourself with past, present, future

Bookmarked A Simple Way to Introduce Yourself by Andrea Wojnicki (

The secret is using a simple framework: Present, past, and future.

Entrepreneurship Learning Outreach Writing

Anyone can write a how to; think and write at a more strategic level

Liked Jay Acunzo on LinkedIn: We need more people challenging the way we think about our work. (

We need more people challenging the way we think about our work. We’ve fallen in love with “practical steps.”

But even the most confident of steps don’t… | 19 comments on LinkedIn

Treat your writing as a means to try and understand — not a way to share what you already do.

Stop acting like an expert. Start acting like an investigator.

Replace things you “must” know with things you’re curious to know.

In the end, How-To is the commodity of our lifetime. Expertise and experts are amazingly ubiquitous and accessible. More than ever, the ability to produce How-To-Think content which challenges the status quo and solves meaningful problems for people is how we stop transacting the audience and start transforming them.

This is what I want to do with environmental communication: I want to guide the government environmental outreach community, sharing what I’ve learned in local government while drawing on the ideas I’ve absorbed from other realms of interest — accessibility and community building and co-design. This is why I left my old job: to influence strategy and advocate for more effective, evidence-driven approaches to behavior change.

Chief among those in the environmental behavior change realm is working upstream to improve systems to reduce how much people need to think about. It is ironic for a communicator to realize that the most effective tool is eliminating the need to communicate as much as possible 😎

Also, he’s spot on about quitting reading marketing content. 90% of it is regurgitated hollowness.

Via Tara McMullin who added the commentary:

Expertise is marketable, for sure. And that’s fine if [your] aim is “authority,” which is just another way of saying domination.


Curiosity and openness are marketable, too, in their own ways.

Entrepreneurship The Internet

Looking better on video calls