Category: Outreach

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Outreach

Watched Best Practices for Applying DEI Principles to Marketing Communications and Engagement

Watched Best Practices for Applying DEI Principles to Marketing Communications and Engagement from pnsma.org

Multicultural marketing and community engagement are evolving. Today’s most successful multicultural outreach strategies are increasingly those that apply core diversity, equity, and inclusion (DEI) values to reach diverse audiences effectively, respectfully, and meaningfully. In this session, we will explore how DEI and multicultural marketing and community engagement can work together to create more equitable campaigns and programs and share proven best practices for applying DEI principles within the context of marketing communications and engagement.

Speakers:

  • Jennifer González (Senior Vice President of Multicultural Communications, C+C)
  • Alejandro Paredes (Co-Director of Communications and Engagement Services, Cascadia Consulting Group)

Turning DEI into Action: A Simple Framework

presented by Jennifer González

Organizational DEI = internal

Multicultural marketing = external — “sells products or services to audiences of multiple ethnicities or cultural backgrounds in authentic ways that honor cultural differences”

How does DEI fit into multicultural marketing?

DEI in multicultural marketing: “applying core DEI principles to marketing & outreach strategies to ensure we reach diverse audiences effectively and respectfully”

  • diversity — unbiased representation of diverse community members
  • equity = fair access — investing in resources that ensure fair access to people who need more support than others
  • inclusion = belonging — voices and desires of all community members are heard, valued, and acted on
Continue reading “Watched Best Practices for Applying DEI Principles to Marketing Communications and Engagement”
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Outreach

The report vs transmedia communications

Bookmarked BACK TO WONKCOMMS AND SUPERHEROES (screensresearchhypertext.com)

Our two literary theory concepts—paratext and transmedia storytelling—map nicely onto alternative approaches for WonkComms.

The big, honking report is The Thing. The blog posts, the op-eds, the roundtable forum, the tweets, the media write ups, the infographics…

all function as paratexts, as “extra stuff” that’s great to have but not always a requirement.

That “extra stuff” exists to “hype, promote, introduce, and discuss” the main text—which is probably a big .

Versus the transmedia model:

This is the  model. It’s one in which you create  that you can remix and push out across multiple channels. No single output is a “main” thing. Rather, each blog post, each tweet, each infographic, each op-ed tells part of the story.

To consider as I start working on reports and plans in government: what is the best format and approach to information? As a long-form print designer I am a fan of making reports better, but alternative formats like websites could be something to consider too.

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Outreach Resources and Reference Writing

Inclusive language reference guides

Conscious Style Guide

CSU Diversity/ Inclusivity Style Guide

Radical Copyeditor

 

See also: Disability language best practices

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Outreach

Notes from the SPARKS Conference 2022: Day 2

Misinformation as an Obstacle to Science Communication

by Brian Southwell at RTI International

What is scientific misinformation? from Southwell et al for The ANNALS of the American Academy of Political and Social Science:

  • publicly misleading info that is misleading or deceptive relative to best available evidence at the time and
  • counters statements by actors who adhere to scientific principles without adding accurate evidence for consideration

What’s the problem with misinformation?

  • we are biased towards acceptance — we listen and then filter / think about it, which sometimes doesn’t happen sufficiently because we’re tired etc.
  • there are reasons we share misinformation — we signal belonging with others by sharing info related to our identities
  • our regulatory approach (in democracies) focuses on after-the-fact detection and response — does not censor info, prevent misinformation from being shared
  • correction is hard
  • emotions make us vulnerable — anger makes us more likely to accept misinformation
Continue reading “Notes from the SPARKS Conference 2022: Day 2”
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Outreach

Notes from the SPARKS Conference 2022: Day 1

The Time is Always Now:

Centering Equity and Community Voice as an Evergreen Communications Tool

by Paj Nandi at DH

  • everyone filters information through their unique lens of lived experience
  • thus CONTEXT is essential to communicate effectively
  • communications serves to share information AND power
  • comms sits at the axis of power and access
  • comms as strategy channels access, counters discrimination
  • equity-centered philosophy:
    • partner directly with community and shift power
    • create positive narratives rooted in community
    • work to undo harmful narrative
    • practice cultural humility
    • be mindful of own biases
  • intent > process > outcome > impact
Continue reading “Notes from the SPARKS Conference 2022: Day 1”
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Entrepreneurship Learning Outreach Writing

Anyone can write a how to; think and write at a more strategic level

Liked Jay Acunzo on LinkedIn: We need more people challenging the way we think about our work. (linkedin.com)

We need more people challenging the way we think about our work. We’ve fallen in love with “practical steps.”

But even the most confident of steps don’t… | 19 comments on LinkedIn

Treat your writing as a means to try and understand — not a way to share what you already do.

Stop acting like an expert. Start acting like an investigator.

Replace things you “must” know with things you’re curious to know.

In the end, How-To is the commodity of our lifetime. Expertise and experts are amazingly ubiquitous and accessible. More than ever, the ability to produce How-To-Think content which challenges the status quo and solves meaningful problems for people is how we stop transacting the audience and start transforming them.

This is what I want to do with environmental communication: I want to guide the government environmental outreach community, sharing what I’ve learned in local government while drawing on the ideas I’ve absorbed from other realms of interest — accessibility and community building and co-design. This is why I left my old job: to influence strategy and advocate for more effective, evidence-driven approaches to behavior change.

Chief among those in the environmental behavior change realm is working upstream to improve systems to reduce how much people need to think about. It is ironic for a communicator to realize that the most effective tool is eliminating the need to communicate as much as possible 😎

Also, he’s spot on about quitting reading marketing content. 90% of it is regurgitated hollowness.

Via Tara McMullin who added the commentary:

Expertise is marketable, for sure. And that’s fine if [your] aim is “authority,” which is just another way of saying domination.

 

Curiosity and openness are marketable, too, in their own ways.

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Environment Outreach

The state of paint recycling in Washington

Watched

Watched an Ecology presentation on the PaintCare paint recycling program. They have passed 1 million gallons collected!

2021 Annual Report (pdf)

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Outreach Websites

Adding fun to accessibility

Bookmarked Where’s the fun in accessibility? (elisehe.in)

UX is not only about the way it works, but about delight, whimsy, wit, and beauty. But when it comes to accessibility, we tend to take the term literally. Why?

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Learning Outreach Resources and Reference Work

Meeting structure templates

Bookmarked Liberating Structures (liberatingstructures.com)

This website offers an alternative way to approach and design how people work together. It provides a menu of thirty-three Liberating Structures to replace or complement conventional practices.

Liberating Structures used routinely make it possible to build the kind of organization that everybody wants. They are designed to include everyone in shaping next steps.

I like the sound of this, and keep bumping into it, though I’ve found it a bit confusing to get started. There’s an app that might make it easier to understand.

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Outreach

Internal comms as external comms

Liked Why these Welsh weeknotes are so good (gilest.org)

These notes are published on the web. They’re open. They’re external comms as well as internal governance.

This is an attribute of good agile communication: rather than doing the work, then crafting careful PR-style messages about how brilliant it is, your task is different. You do the work, and you peel back the wrappings so that the outside world can peer in and see for themselves how brilliant it is.