I provide freelance consulting services for sustainability planning and communications. You can reach me at

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My Work Style

  • Think strategically and analytically – I focus on the desired outcome and am not locked in by “the way things are done”
  • Identify creative approaches – I love trying out new ideas, along with the tried and true
  • Take action – I value making things happen, not just planning
  • Be friendly – I spot opportunities for collaboration that amplify everyone’s goals

Professional Experience

You can also see my LinkedIn profile. My communication portfolio showcases sample work and projects.

Tracy Durnell Consulting

Freelance | 2022-

I help communities live more sustainably by creating clear, engaging plans and outreach. My services include sustainability program design, developing environmental reports, and environmental outreach.

Learn more about my consulting services.

Outreach Coordinator

City of Kirkland | 2014-2022 (7 1/2 years)

The City of Kirkland is a city of about 90,000 people. I worked on a team of three.

  • Developed recycling program outreach strategy that supports  long-term goals and reaches all target audiences using the most effective tactics. Collaborate on program development and synchronize and integrate messaging with programming.
  • Created and implemented outreach campaigns to promote recycling and sustainability programs offered by the City and partners and spur behavior change. Incorporated best practices to reach and engaged with diverse audiences.
  • Coordinated with teams across the City, other local governments, NGOs, and other partners to offer effective, innovative outreach and programs. Maintained current relationships while developing new relationships with potential future partners.
  • Researched, prepared reports and advised City Council and Public Works Director on policy and programmatic decisions. (Example: Food Service Ware Policy Report) Prepared reporting on the City’s Sustainability Master Plan.

Graphic Artist

The Watershed Company | 2008-2014 (6 1/2 years)

The Watershed Company is an environmental consulting firm, with approximately 25 employees during my time there.

  • Developed interpretive signs on a variety of environmental topics to translate technical information into engaging stories that built connection. Created customized reports.
  • Designed presentations and supporting materials. Coached staff for presentations and led staff trainings on public speaking.
  • Created website and blog content. Oversaw two website redesigns.
  • Designed all marketing materials and prepared SOQs.


Program Design and management
  • Program management
  • Project management
  • Planning and strategy
  • Social marketing
Whole-picture storytelling
  • Writing and editing
  • Research and analysis
  • Communication
  • Outreach
  • Graphic design
  • Interpretive writing


  • City Manager’s Award – Certificate of Commendation (2020) for my contributions to the Sustainability Master Plan
  • Washington State Recycling Association’s Recycler of the Year Award – Public Agency (2017) to my team of three
  • City Manager’s Award for Teamwork (2015) to my team of three for implementation and outreach on the City’s plastic bag ban


Western Washington University | Graduated 2007

Bachelor’s of Science in Environmental Science (Ecology)
Honors Program

Personal Projects

  • Sense Memory newsletter and online magazine | 2021
    Curated 30+ outdoor memories as stories, combining photography with personal essays
  • Cascadia Inspired blog | 2012-present
    Published 300+ articles about creativity, productivity, outdoor trips, and nature photography