Watched Best Practices for Applying DEI Principles to Marketing Communications and Engagement

Watched Best Practices for Applying DEI Principles to Marketing Communications and Engagement from

Multicultural marketing and community engagement are evolving. Today’s most successful multicultural outreach strategies are increasingly those that apply core diversity, equity, and inclusion (DEI) values to reach diverse audiences effectively, respectfully, and meaningfully. In this session, we will explore how DEI and multicultural marketing and community engagement can work together to create more equitable campaigns and programs and share proven best practices for applying DEI principles within the context of marketing communications and engagement.


  • Jennifer González (Senior Vice President of Multicultural Communications, C+C)
  • Alejandro Paredes (Co-Director of Communications and Engagement Services, Cascadia Consulting Group)

Turning DEI into Action: A Simple Framework

presented by Jennifer González

Organizational DEI = internal

Multicultural marketing = external — “sells products or services to audiences of multiple ethnicities or cultural backgrounds in authentic ways that honor cultural differences”

How does DEI fit into multicultural marketing?

DEI in multicultural marketing: “applying core DEI principles to marketing & outreach strategies to ensure we reach diverse audiences effectively and respectfully”

  • diversityunbiased representation of diverse community members
  • equity = fair access — investing in resources that ensure fair access to people who need more support than others
  • inclusion = belonging — voices and desires of all community members are heard, valued, and acted on
Outreach Websites

Adding fun to accessibility

Bookmarked Where’s the fun in accessibility? (

UX is not only about the way it works, but about delight, whimsy, wit, and beauty. But when it comes to accessibility, we tend to take the term literally. Why?

Resources and Reference

Disability language best practices

Bookmarked Disability Language Style Guide (

As language, perceptions and social mores change rapidly, it is becoming increasingly difficult for journalists and other communicators to figure out how to refer to people with disabilities. Even the term “disability” is not universally accepted. This style guide, which covers dozens of words and terms commonly used when referring to disability, can help. The guide was developed by the National Center on Disability and Journalism at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and was last updated in the summer of 2021.

Seems to be a pretty comprehensive guide to best practices and terminology to use and avoid.