Everyone prefers plain language

Liked Plain Language Is for Everyone, Even Experts (Nielsen Norman Group)

Professionals want clear, concise information devoid of unnecessary jargon or complex terms. Plain language is a necessity and benefits both consumers and organizations.

Haha I love the title of the paper they reference 😂

“Consequences of erudite vernacular utilized irrespective of necessity: Problems with using long words needlessly.”


The benefits of ambivalence

Listened The Benefits of Mixed Emotions | Hidden Brain Media by Hidden Brain Staff from

We’ve all been in situations where we experience mixed emotions. Maybe you’ve felt both joy and sadness during a big life decision, such as whether to purchase a home or accept a job offer. Or maybe you’ve experienced mixed feelings about the ways the COVID-19 pandemic has shaped your life. Psychologist Naomi Rothman says that while these feelings of ambivalence are uncomfortable, they can also serve us in important ways.


  • People don’t like or trust those who express mixed feelings


  • Mixed feelings make us spend more time making a decision or learning more than jumping to a quick answer or decision (when feeling low “closure imperative”)
  • Mixed emotions connected with meaning making