The report vs transmedia communications


Our two literary theory concepts—paratext and transmedia storytelling—map nicely onto alternative approaches for WonkComms.

The big, honking report is The Thing. The blog posts, the op-eds, the roundtable forum, the tweets, the media write ups, the infographics…

all function as paratexts, as “extra stuff” that’s great to have but not always a requirement.

That “extra stuff” exists to “hype, promote, introduce, and discuss” the main text—which is probably a big .

Versus the transmedia model:

This is the  model. It’s one in which you create  that you can remix and push out across multiple channels. No single output is a “main” thing. Rather, each blog post, each tweet, each infographic, each op-ed tells part of the story.

To consider as I start working on reports and plans in government: what is the best format and approach to information? As a long-form print designer I am a fan of making reports better, but alternative formats like websites could be something to consider too.

Entrepreneurship Websites Work

Consultant Website Inspiration

Looking outside my field to draw inspiration from other consultant websites…

McLaughlin Method – “credentials at a glance” on about page, about nav specifies her name, homepage icon philosophy / differentiators, homepage section focused on benefits to the client

Miscellaneous things I liked on websites:
  • “ongoing learning”
  • 1% Real Rent commitment
  • “expertise” title
  • “quiz” as lead magnet
  • client shoutouts