There aren’t many hard-and-fast rules of time management that apply to everyone, always, regardless of situation or personality (which is why I tend to emphasise general principles instead). But I think there might be one: you almost certainly can’t consistently do the kind of work that demands serious mental focus for more than about three or four hours a day.
A good reminder!
Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that reminds people you exist.
Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.
This ties back to my thoughts about perennial and annual work.
A good reminder that making the long meaty work isn’t enough, you need to do the connection work, the in between work that gets attention.