Entrepreneurship Marketing Writing

Newsletter course

Bookmarked NEWSLETTER CLASS by Marlee Grace (marlee grace on Notion)

Expanding the language of your practice, cultivating social expression through knowledge sharing, and leaning into the art of the email list

2 hours



Technology Websites

WordPress-powered email newsletter service

Bookmarked Mail Poet by Quentin FreryQuentin Frery (

The Best Email Plugin for WordPress More than 500,000 websites are using MailPoet to keep in touch with their subscribers. Enjoy everything in one place. MailPoet works seamlessly with your favorite CMS so you can start sending emails right now. Quickly add content and images directly from your media library. No need to upload files […]

Business Writing

Each email goes to one person

Liked Personal Publishing Principles — CJ Chilvers by CJ ChilversCJ Chilvers (CJ Chilvers)

Only one person is opening this email. Remember that. You are not a broadcaster. You are writing to one, individual reader. It’s never “Hey, guys!”

“Don’t call it a newsletter.” It’s a private email list.

What delights me about other personal newsletters: surprises, fun, odd and obscure links, lack of formality, hand-drawn or original/interesting images.

(Also on a meta level I appreciate writing out the philosophy for using each channel.)

Getting Shit Done Resources and Reference

Improving Gmail

I’ve kind of given up on escaping Gmail but it’s still not ideal for me functionally – so maybe worth some tinkering. My challenge in Outlook is that out of sight is out of mind so I keep everything in my inbox unless it’s reference; in Gmail I don’t like labels (ironically since they are like tags on a blog). For being a search engine I find the search function in Gmail to be not super great.

Future Building The Internet

The Dominance of Newsletters Over Websites

Liked Newsletters by Robin Rendle (

Team RSS all the way!

I do also enjoy the renaissance of newsletters we’re experiencing, but wish it were on blogs instead. Email offers writers a certain perceived intimacy granted by privacy through obscurity. Yet websites can offer that as well, plus so much more control over presentation and access.

As someone who sometimes sends newsletters for work and projects, the myth of email being a means to reach the audience of people who have signed up to hear from you is a lie. It puts that power into Google and Microsoft’s hands to judge whether you’re sending junk. They don’t care that people signed up to get it, their filters “know better” and shunt emails to promotion purgatory or spam hell. The email clients don’t give people the option to elect to receive emails they deem unfit. There’s no way to tell Google, “Hey, I’m a real person and I promise I’m sending good content that people will like! If only you let them see it.” As big corporations, they could care less about the little one-person brands doing their best but lacking the tech savvy to game the deliverability system. But of course it sounds like a system where we have more control than social media with its opaque and ever-changing algorithm, you send an email and people just get it.

I find it somewhat ironic that so many people complain about too much email and yet email newsletters are having a heyday. I think Rendle is onto something with this idea of a browser integrated update and subscription tool. Firefox integrated Pocket for upgraded bookmarking, I don’t see why they couldn’t integrate a rebranded RSS (of course it failed with a non-name like that). I imagine people could be relieved to not get both their work and entertainment and learning all in one box.

I feel the lure of newsletters myself. Something about them feels less daunting than a website, less permanent, less demanding of perfection with lower expectations for design, more of a place you can experiment in a safer version of public, easier to “projectize” and make it an ephemeral of-the-moment *experience* that people can miss out on. It feels more active and participatory that people have had to take the step of giving you their email – it asks for some commitment from the reader. So while I agree with Rendle that the three barriers he’s identified are key, I think there are some psychological differences in how we perceive newsletters that might also need to be addressed to bring more people back to the light of a connected web.

Added: another good point from Craig Mod about why readers like newsletters: they influence writers to write more personably.


Newsletter Seasons

Liked Advice for newsletter-ers by Robin Sloan (Robin Sloan)

A tiny bit of forethought, some cautionary design.

A personal email newsletter ought to be divided into seasons, just like a TV show.

Here’s what you get from the nomenclature, the metaphor, of the “season”:


a sense of progress: of going and getting somewhere.

an opportunity for breaks: to pause and reflect, reconfigure.

an opportunity, furthermore, to make big changes: in terms of subject, structure, style.

Constraints are helpful. So is going into a project knowing that it will end and loosely when that happens or what it looks like. Predefines an ending or at least an opportunity for one. I like this approach.