The secret is using a simple framework: Present, past, and future.
This webinar will introduce you to social science tools to amplify strategies to motivate conservation action using a framework to explore diverse pathways to behavior change. These tools provide new lenses and resources to frame communications and mobilize audiences, as well as ideas for adaptive management and evaluation. Participants will get a sneak peek at a soon-to-be-released workbook on pathways to motivating conservation behavior change, designed by the presenters and partners.
Presented by SMANA
Case study: Tanzania chimpanzee habitat protection
- problem: despite conservation efforts, land still being degraded — small-scale farming biggest contributor to river forest deforestation — they were moving where they farmed because of soil infertility
- answer: composting!
- started by engaging with the community
- baseline survey & interviews: 800 households, 30 villages (who they trust, where they get info)
- org goal = save forests; farmers’ goal = provide for family; reframing: you have everything around you
- pilot launch in 3 villages
- “care for the forest, care for the family”
- football and netball tournaments; music video; dancing mascot performances; ambassador farmers — raise awareness
- demo farms to show compost benefits; ambassador farmers trained and built demonstration compost heaps at their homes; made flyer / cartoon
- trained 400 farmers; thousands of farmers participating — high adoption rates — 5000 compost heaps created
- taking action good — need to sustain the action too
- distributed 240000 kg compost samples; farming calendars; radio spots
- 70% farmers used compost 3+ seasons; 90% farmers believe composting will become typical ag practice in their community
- will follow up with spatial awareness to see if encouraging composting has reduced damage to habitat
It is perfectly possible to write a terrific romance where the MCs never clash with one another, even in a small way. But even the lowest-angst, most comfort-blanket read has obstacles, things that get in the MCs’ way individually or as a couple. Where they struggle and how they deal with it is the engine that drives the plot, shows character in action, and lets the relationship develop.
So the question for the romance writer is:
What are the obstacles, internal and external, that complicate, slow, or threaten the relationship?
Combine KJ Charles’ romance relationship obstacles framework with Jami Gold’s story obstacles “two steps back” approach