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Business Entrepreneurship Featured Relationships Society

Build a reputation instead of a personal brand

Replied to The personal brand paradox (wepresent.wetransfer.com)

When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the precise moment we lose our freedom and autonomy.

But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project ourselves to be.

I think it’s interesting to look at personal brands through the lens of insecurity. I imagine many people think of it as “positioning” or storytelling, but underneath, those are needed if you’re afraid you won’t be enough on your own.

I think it can be helpful to consider personal branding as a form of self discovery, a tool to help determine what you want to do, but there can be a risk of self containment.

Categories
Learning

The point of reading

Replied to The Imperfectionist: How to forget what you read by Oliver Burkeman (ckarchive.com)

This is an understandable response to the information environment in which we find ourselves, I think. After all, there’s just so much useful and interesting stuff out there, and so little time, that it feels incumbent on us to take ownership, so to speak, of the little we do manage to consume – either by literally memorising it, or storing it in some well-organised external system. Otherwise, wasn’t reading it in the first place a waste of our precious time?

This utilitarian perspective is easy to internalize in productivityland. But it shares the same core as the mindset that books aren’t worth reading, that truths ought to be distillable down into a short listicle, that fiction is a waste.

I suspect part of the urge to read more, learn more, is related to self-doubt. When we lack confidence in our opinions, when we lean on quoting others instead of using our own words, it’s rooted in fear that we are not enough. We seek more information to affirm our beliefs; the quest for certainty is a classic expression of anxiety. As a recovering perfectionist, I have suffered from difficulty making decisions and lack of confidence in my choices that I hoped learning more and practicing more would resolve. (Obviously it’s a balance — learning nothing and basing opinions solely on vibes isn’t a great approach either.)

It’s easy to operate on the assumption that the main point of picking up a book – a non-fiction or work-related book, at any rate – is to add to your storehouse of data, hoarding information and insights like a squirrel hoarding nuts, ready for some future moment when you’ll finally take advantage of it all.

 

But that’s a recipe for living permanently in the future, never quite reaping the value of life in the present moment. Better, I’d say, to think of reading not as preparation for living later on, but as one way of engaging with the world, one way of living, right here in the present.

[T]he point of reading, much of the time, isn’t to vacuum up data, but to shape your sensibility.

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Sometimes we should trust the vibes. Our individualist perspective means that each person is expected to become their own expert in every topic so they can have “informed opinions.” Instead, what if we let ourselves lean on community as well as expertise to guide us? Accept that we cannot master all subjects, and don’t need to hold a strong opinion on everything. I want my nonfiction to have opinions, not pretend at neutrality. And I think that’s linked to what Burkeman’s talking about: we’re choosing whose opinions to listen to when we read an article or a book.