Tag: social marketing

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Outreach

Watched Best Practices for Applying DEI Principles to Marketing Communications and Engagement

Watched Best Practices for Applying DEI Principles to Marketing Communications and Engagement from pnsma.org

Multicultural marketing and community engagement are evolving. Today’s most successful multicultural outreach strategies are increasingly those that apply core diversity, equity, and inclusion (DEI) values to reach diverse audiences effectively, respectfully, and meaningfully. In this session, we will explore how DEI and multicultural marketing and community engagement can work together to create more equitable campaigns and programs and share proven best practices for applying DEI principles within the context of marketing communications and engagement.

Speakers:

  • Jennifer González (Senior Vice President of Multicultural Communications, C+C)
  • Alejandro Paredes (Co-Director of Communications and Engagement Services, Cascadia Consulting Group)

Turning DEI into Action: A Simple Framework

presented by Jennifer González

Organizational DEI = internal

Multicultural marketing = external — “sells products or services to audiences of multiple ethnicities or cultural backgrounds in authentic ways that honor cultural differences”

How does DEI fit into multicultural marketing?

DEI in multicultural marketing: “applying core DEI principles to marketing & outreach strategies to ensure we reach diverse audiences effectively and respectfully”

  • diversity — unbiased representation of diverse community members
  • equity = fair access — investing in resources that ensure fair access to people who need more support than others
  • inclusion = belonging — voices and desires of all community members are heard, valued, and acted on
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Categories
Outreach

Notes from the SPARKS Conference 2022: Day 2

Misinformation as an Obstacle to Science Communication

by Brian Southwell at RTI International

What is scientific misinformation? from Southwell et al for The ANNALS of the American Academy of Political and Social Science:

  • publicly misleading info that is misleading or deceptive relative to best available evidence at the time and
  • counters statements by actors who adhere to scientific principles without adding accurate evidence for consideration

What’s the problem with misinformation?

  • we are biased towards acceptance — we listen and then filter / think about it, which sometimes doesn’t happen sufficiently because we’re tired etc.
  • there are reasons we share misinformation — we signal belonging with others by sharing info related to our identities
  • our regulatory approach (in democracies) focuses on after-the-fact detection and response — does not censor info, prevent misinformation from being shared
  • correction is hard
  • emotions make us vulnerable — anger makes us more likely to accept misinformation
Continue reading “Notes from the SPARKS Conference 2022: Day 2”
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Outreach

Notes from the SPARKS Conference 2022: Day 1

The Time is Always Now:

Centering Equity and Community Voice as an Evergreen Communications Tool

by Paj Nandi at DH

  • everyone filters information through their unique lens of lived experience
  • thus CONTEXT is essential to communicate effectively
  • communications serves to share information AND power
  • comms sits at the axis of power and access
  • comms as strategy channels access, counters discrimination
  • equity-centered philosophy:
    • partner directly with community and shift power
    • create positive narratives rooted in community
    • work to undo harmful narrative
    • practice cultural humility
    • be mindful of own biases
  • intent > process > outcome > impact
Continue reading “Notes from the SPARKS Conference 2022: Day 1”
Categories
Environment Learning

Motivators of Conservation Behavior Change and Pathways to Tap Into Them

Watched Motivators of Conservation Behavior Change and Pathways to Tap Into Them from Eventbrite

This webinar will introduce you to social science tools to amplify strategies to motivate conservation action using a framework to explore diverse pathways to behavior change. These tools provide new lenses and resources to frame communications and mobilize audiences, as well as ideas for adaptive management and evaluation. Participants will get a sneak peek at a soon-to-be-released workbook on pathways to motivating conservation behavior change, designed by the presenters and partners.

Presented by SMANA

Presenters: Lily Maynard, PhD and Lauren Watkins, PhD

Case study: Tanzania chimpanzee habitat protection

  • problem: despite conservation efforts, land still being degraded — small-scale farming biggest contributor to river forest deforestation — they were moving where they farmed because of soil infertility
  • answer: composting!
  • started by engaging with the community
  • baseline survey & interviews: 800 households, 30 villages (who they trust, where they get info)
  • org goal = save forests; farmers’ goal = provide for family; reframing: you have everything around you
  • pilot launch in 3 villages
  • “care for the forest, care for the family”
  • football and netball tournaments; music video; dancing mascot performances; ambassador farmers — raise awareness
  • demo farms to show compost benefits; ambassador farmers trained and built demonstration compost heaps at their homes; made flyer / cartoon
  • trained 400 farmers; thousands of farmers participating — high adoption rates — 5000 compost heaps created
  • taking action good — need to sustain the action too
  • distributed 240000 kg compost samples; farming calendars; radio spots
  • 70% farmers used compost 3+ seasons; 90% farmers believe composting will become typical ag practice in their community
  • will follow up with spatial awareness to see if encouraging composting has reduced damage to habitat
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Categories
Environment Learning Work

Outreach and Social Marketing Webinars

Research, Campaigns and More – Oregon’s Work to Prevent the Wasting of Food

Understanding Environmental Justice through two EPA tools: EJScreen and EnviroAtlas Webinar Archive

International Social Marketing Association Webinar Series

Categories
Featured Reflection The Internet

Getting More Women Involved in the IndieWeb

I was happy to see another woman attending this IndieWeb popup event, but would like to figure out how to bring more women into the IndieWeb sphere. There are usually many fewer women than men at the IndieWeb events I’ve been to over the past year or so. (Two of twenty at yesterday’s event unless I missed someone… it is a small sample size though… 🤷‍♀️) Is it a lack of awareness, a perception issue, a lack of interest or perceived value, or another barrier that could be overcome to welcome more women to the community? Figuring out barriers is key in social marketing to help people adopt better behaviors.

Continue reading “Getting More Women Involved in the IndieWeb”