Society The Internet

Critical Ignoring

Bookmarked Critical Ignoring as a Core Competence for Digital Citizens by Kozyreva et al (

Low-quality and misleading information online can hijack people’s attention, often by evoking curiosity, outrage, or anger. Resisting certain types of information and actors online requires people to adopt new mental habits that help them avoid being tempted by attention-grabbing and potentially harmful content. We argue that digital information literacy must include the competence of critical ignoring—choosing what to ignore and where to invest one’s limited attentional capacities. We review three types of cognitive strategies for implementing critical ignoring: self-nudging, in which one ignores temptations by removing them from one’s digital environments; lateral reading, in which one vets information by leaving the source and verifying its credibility elsewhere online; and the do-not-feed-the-trolls heuristic, which advises one to not reward malicious actors with attention.

As important as the ability to think critically continues to be, we argue that it is insufficient to borrow the tools developed for offline environments and apply them to the digital world.

Investing effortful and conscious critical thinking in sources that should have been ignored in the first place means that one’s attention has already been expropriated (Caulfield, 2018). Digital literacy and critical thinking should therefore include a focus on the competence of critical ignoring: choosing what to ignore, learning how to resist low-quality and misleading but cognitively attractive information, and deciding where to invest one’s limited attentional capacities.

This is like a “to don’t” list — deciding what to ignore.

Lateral reading begins with a key insight: One cannot necessarily know how trustworthy a website or a social-media post is by engaging with and critically reflecting on its content. Without relevant background knowledge or reliable indicators of trustworthiness, the best strategy for deciding whether one can believe a source is to look up the author or organization and the claims elsewhere… Instead of dwelling on an unfamiliar site (i.e., reading vertically), fact-checkers strategically and deliberately ignored it until they first opened new tabs to search for information about the organization or individual behind it.


Via Paul Millerd:

A common heuristic for many is to pay attention to what other people are talking about. This worked well enough for most people for a long time but it seems to be [failing(?)] in an age of information overload because of how fast the “current thing” changes.

This is my approach too — I like the way he phrases it in feeding his curiosity:

My approach instead is to follow individuals and I try to think about this like a diversified portfolio of information, optimizing for the long-term aliveness of my own curiosity.

Entrepreneurship Learning Outreach Writing

Anyone can write a how to; think and write at a more strategic level

Liked Jay Acunzo on LinkedIn: We need more people challenging the way we think about our work. (

We need more people challenging the way we think about our work. We’ve fallen in love with “practical steps.”

But even the most confident of steps don’t… | 19 comments on LinkedIn

Treat your writing as a means to try and understand — not a way to share what you already do.

Stop acting like an expert. Start acting like an investigator.

Replace things you “must” know with things you’re curious to know.

In the end, How-To is the commodity of our lifetime. Expertise and experts are amazingly ubiquitous and accessible. More than ever, the ability to produce How-To-Think content which challenges the status quo and solves meaningful problems for people is how we stop transacting the audience and start transforming them.

This is what I want to do with environmental communication: I want to guide the government environmental outreach community, sharing what I’ve learned in local government while drawing on the ideas I’ve absorbed from other realms of interest — accessibility and community building and co-design. This is why I left my old job: to influence strategy and advocate for more effective, evidence-driven approaches to behavior change.

Chief among those in the environmental behavior change realm is working upstream to improve systems to reduce how much people need to think about. It is ironic for a communicator to realize that the most effective tool is eliminating the need to communicate as much as possible 😎

Also, he’s spot on about quitting reading marketing content. 90% of it is regurgitated hollowness.

Via Tara McMullin who added the commentary:

Expertise is marketable, for sure. And that’s fine if [your] aim is “authority,” which is just another way of saying domination.


Curiosity and openness are marketable, too, in their own ways.